At its core, hospitality is about creating a space where people feel at home.
Good food, a great environment and warm service tick the boxes, but beyond that, there has to be something that keeps people coming back; something that gives them a sense that this is a space where they belong.
That something is people.
We know it’s our people that make our venues different. It’s our people who turn guests into locals and crowds into communities.
Which is why we’ve built a team that understands hospitality from the inside out. As industry faithfuls, hospitality is where we found a sense of belonging, too. We each have our own experience, refined through our own stints of late nights, loud music and long shifts.
And because of that, we know exactly what it takes to craft and deliver truly memorable dining and entertainment experiences.
Since then the Good Spirits Hospitality network has grown to nine establishments across two New Zealand cities. Sitting at the intersection of connection, community and culture, our focus is on creating warm and welcoming venues that cultivate a sense of inclusion and belonging – between our team, between friends, and between communities.
Whether we’re pulling pints or designing decor, every decision we make keeps the core ethos of hospitality in mind – to deliver a space where people feel at home.
What we value
Every touchpoint is one to be remembered. We are intentional with everything we do, present in every engagement and genuine in every approach, ensuring every experience leaves an uplifting impression – whether it’s a conversation with a colleague, serving a meal or greeting a customer.
Our difference is in the detail. We set new standards, lead with integrity and continually aspire to raise the bar for our brand, and our industry. In the moments when we miss the mark, we refer to our integrity and ‘Secret Sauce’ for guidance.
We prioritise genuine connection, with our customers and with each other, to create inclusive spaces where everyone feels at home. Our establishments are a place to connect, celebrate and unwind; a space to feel at ease, create memories and enjoy the company of a like-minded crowd.
With shared unity, purpose and respect, we take responsibility for how we show up – for our customers, for each other, and for ourselves. Even when things go wrong, there is an opportunity to not just make it right, but make it an experience that will be celebrated in time. Integrity, guided by our ‘Secret Sauce’, underpin our decisions and actions.
We are unapologetically bold and unwaveringly brave. We step away from convention, stay curious and challenge conservative thinking, always looking for new opportunities that can drive ourselves, and our brand forward. Through collaboration, we ensure we are on a continual path of progression and innovation.
We’re all in this together; we’ve got each other’s backs. We do what it takes to ensure everyone feels included, supported and appreciated, and we carry that close-knit culture through to the experience we offer our customers.
Chief Executive Officer
A hospitality stalwart, Geoff’s groundfloor understanding of the industry and passion for creating positive experiences has shaped the Good Spirits ethos. Starting his hospitality career as a glassy in iconic Auckland bar, Danny Doolan’s, Geoff grew through management roles before becoming a shareholder in the business himself. Having since grown Good Spirits to 9 outlets, Geoff’s proven success in acquisitions and vision for crafting exceptional hospitality experiences has established Good Spirits as a leading hospitality group in New Zealand.
Chief Financial Officer
Head of Brand, Communications & Innovation
Head of People, Culture and Wellbeing
Sarah drives our vision of providing an inclusive, fun and fair working environment where people feel valued, appreciated and supported. In supporting and educating our people, she helps provide the tools and opportunities they need to be successful, while contributing to a thriving industry overall. Sarah has 15 years experience working in People & Culture roles across a range of businesses and industries. Her passion for people and their development ensures our people are always front of mind in everything we do.
Head of Kitchen Operations